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Entry: survey online Sep 21, 2013
In the business world, an untested idea is a bad idea. Before spending millions of dollars designing, manufacturing and marketing a product, companies first have to figure out whether anyone even wants to buy it. That process is called market research. Market research is big business. American companies spend billions of dollars each year on focus groups, product testing, interviews and surveys -- all in an effort to determine which logo is the catchiest, which flavor of potato chip is the most addictive and which pop song will be the next big hit. To save time and money, many companies are turning to online market research. Surveys, in particular, can easily be conducted online or over e-mail.